When it comes to the initial design of a website for business, there is undoubtedly much more involved, than what many new company owners realise. Often, new web owners with a company, get misled into thinking that building a successful online business presence, is an easy thing to do. There are so many resources that are available to them, for creating their websites themselves, that they believe this comes with a small amount of learning, and that is all there is to it. In today’s online world, for a business to be successful, there is a lot more that has to go into its website.
As most people will agree, the design of the online business is critically important. But, there is a lot more that goes into design, other than just what is visibly seen. Of course, the design includes graphics. But every element of the design must serve a purpose, and create a good UX (user experience).
The UX Design
The focus on good customer experience has become so important because it is the backbone of the online business. This has led web designers into a new realm of design, relying on the latest technology that is available. This means the designer must have a thorough understanding of each product, that is going to be presented through the design of the site.
Graphics are also an important component of UX. Graphics have gone far beyond just placing good images on the website. The primary purpose of this visual design now has to come with three different approaches. It begins with the graphics and the size, style and layout for them. And then, taking them to the second level, where the User Interface design elements will come into play. This is where the interactive elements are focused. Finally, the third component is the UX design, where the mandate is to tie in the other two components, while now paying attention to the logic, and the structure, of the graphics, so they appeal to the intended users.
Choosing the Right Design
There is the option for business owners to narrow down their design choices, and stay with the basics. But, it takes time to build a successful business website, and get it established. Going the extra step right from the beginning, and implementing a UX design, can be a big time and money saver for the future. However, part of the UX and UI design will gather research and data, that can be used for further reference, for fine-tuning the site, and constantly enhancing the user experience.
The standard graphic design is something that the “do it yourself” web designer can do, but one really needs to measure the differences between this, and a UX design, to determine if the extra cost is going to be worth it. Not only does a UX design focus on user experience, but it may also very well be instrumental for getting the site better indexed in the search engines. This is because the major search engines like Google, are putting their emphasis on good user experiences.
Making the Right Design Decisions
To make the right design decisions, the business owner must take the time to educate themselves as to what their options are, and have a good understanding of these.